As curious as I can be, I said to myself one day; "What is the real deal behind coca cola? How comes such a huge success, with their brand everywhere?" But what I found out was more intriguing than their success story. I came to discover more beyond their success story. Unable to sleep I kept on pondering on how a tremendous asset was let go. So I decided to share with the rest of the world, my own point of view of the Pemberton story.
It all started in 1865 when Pemberton sustained an injury to the chest during the battle of Columbus. And soon became addicted to morphine in order to ease his pain. Not long after, seeking a cure from his addiction, he started experimenting with painkillers and also using coca and kola nut. To cut the story short, after series of vigorous research coca cola was born. But soon after the product has hit the market, Pemberton fell ill and also battling bankruptcy. Sick and desperate Pemberton began selling rights to his business and also the coca cola formula to his partners in Atlanta. The decision to sell this rights came due to the expenses for his morphine addiction. But with a hunch that someday his brand might became a household drink, he decided to retain part of his shares and also the right to the brand name (coca cola) for his son Charley Pemberton. But on August 16, 1888 Charles Pemberton died. After the death of Charles, the son started selling his own share because he needed the money been an alcoholic and a drug addict. Shortly after this he died. The only thing left for the Pemberton family was the brand name. But I was marvelled at a decision Clifford Lewis made (Dr Charles Pemberton's wife). The decision was to sell the brand name for only $300.
And it holds till today that the family of Pemberton has no claim or whatsoever to coca cola.
The success that accompany the idea was not feasible to them. They were only consigned about now and not thinking of posterity. After they have lost everything in 1912, coca cola was purchased by a group of inventors for US$25 million. This I believe the Pemberton family will live to regret. We are all living testimony today of how coca-cola has succeeded over the years. A company which now have a net worth of US$90.093 billion, making it one of the largest company in the world and with a product that is widely recognized by over ninety four percent of the world’s population, also with a brand name that is more popular than the name of any country in the world (even the US).
A brand that has been speculated to be a house hold drink, with everyone in a lifetime must one way or the other taste coca cola during their lifetime. What an achievement and what a great lose to John Pemberton and his family for selling away there gold mine. The name Pmberton is gradually fading away because he and his family gave up on his dream. Steve Jobs will always be known for inventing Apple, Graham Bells will always be known for inventing the telephone, the Wright brothers will always be remembered for the invention of the aeroplane, Bill Gates will always be known as Microsoft inventor. What will you be known for? Will you chose to give up on your dreams like the Pemberton family?
Never allow your immediate need supersedes your lifetime vision and mission. Be persistent. Be ready to stand by your dream no matter what because you can never tell what is ahead of you. John Pemberton has the idea but he doesn’t have the mindset to succeed. He was not driving by his dreams neither was he passionate enough to stand by it. Everything that has come to be is a product of imagination and ideas. If you have one; guide it, explore it, build on it. The difference between HERE and THERE is 'T'. You are here right now because you are heading there. There is a place of fulfillment, is a place of accomplishments. Focus on there, using here as a stepping stone. Don't be too mindful of here forgetting about there.
I hope this article helped you as intended and thank you for reading till this point. Please do share with someone to save an idea.
With love from;
KELVIN OLUSEYI ELETA.